Asa Marsh Speaks at Nestopa Property Pulse Phuket on 26 May
The read he’s taking into the room, ahead of the panel at Saii Laguna Phuket.
Asa joins the speaker panel at Nestopa Property Pulse 2026, at Saii Laguna Phuket on 26 May, alongside a cross-section of the island’s developers, agents and architects. The afternoon runs under the banner “Where Thailand’s Property Industry Connects,” and the format is built for frank market discussion rather than presentation. Ahead of the day, this is the read he is taking into the room.
The Market Is Selective, and That’s Healthy
Anyone expecting a 2026 boom is reading the wrong market. Thailand this year is running on selective strength rather than broad growth. Domestic purchasing power is under genuine pressure, and developers have responded by narrowing their focus to high-end, differentiated projects rather than chasing volume.
Asa’s position is that Phuket sits squarely in the part of the market that is still moving. The premium, branded, foreign-facing segment is active while softer categories elsewhere have gone quiet, and he treats that selectiveness as a healthy filter rather than a warning sign. A market that exposes weak product and rewards the genuine article is one he would rather work in than against.
Who Is Actually Buying
The more useful question, in his view, is who the active buyer now is. Foreign demand remains the central force in Phuket’s residential premium sector, and in Easy Living’s own work the serious enquiries are international, well advised, and increasingly comfortable committing to large decisions from another continent before they ever land on the island.
That has changed what competent advisory has to look like here. A buyer deciding from Dubai or Singapore needs an adviser who is genuinely multilingual, fluent in ownership structures, and honest about the things that do not photograph well. The firms struggling in this market, on his account, are usually the ones still selling to a domestic buyer who no longer exists.
Why Credibility Is Now the Whole Game
The theme he returns to most often is trust. His argument is that credibility has hardened from an informal, word-of-mouth advantage into a measurable competitive asset on the island, because international buyers now screen for demonstrable track record and transparent process before they make first contact.
He is open that the family office model gives him a reason to want a market that prices credibility properly, and equally open that self-interest and the truth happen to point the same way here. The operators who will still be standing in a few years are the ones treating trust as the product rather than the marketing.
Why the Room, Not Just the Page
A market read is only as good as the people willing to argue with it, which is the real reason this gets said on a panel rather than left in print. Property Pulse runs from 2:00 to 5:30 PM, with a sunset networking reception until 7:00 PM, and the value is rarely confined to the sessions. It is the unscripted hour around them, where developers and advisers say the things they keep out of a brochure.
If you are going to be there, this is an open invitation to find him and to push back. He is more useful in person than in print, and would rather hear where the read is wrong than be told it was right after the fact.
The Takeaway
Phuket in 2026 is not a rising tide that lifts everything. It is a selective, foreign-driven market increasingly decided by who can demonstrate they are worth trusting. That is the read going into Saii Laguna Phuket on 26 May, and the panel is the place to test it.
Asa is speaking at Nestopa Property Pulse Phuket on 26 May 2026 at Saii Laguna Phuket. Registration is open at nestopa.com. To talk about the Phuket market directly, before or after the event, get in touch here.
